Predict Demand.
Prove Provenance.

Across global CPG portfolios, volatile demand, margin pressure, and regulatory scrutiny are reshaping markets. To compete, brands need accurate forecasting, faster execution, and provenance they can stand behind. Hitachi Digital Services helps Consumer Packaged Goods leaders modernize ERP, unify data, and embed AI across the value chain – from planning and production to logistics and reporting – building resilient operations that protect margin, strengthen trust, and scale under pressure.

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Predict Demand. Prove Provenance.
Challenge & Opportunity

Build a Leaner, Smarter CPG Engine

Fragmented systems, manual planning, and delayed insight slow CPG organizations. When data is spread across ERP, manufacturing, logistics, and partners, real-time response and agility suffer. The opportunity? Build a leaner, smarter CPG engine. Unify data, modernize core platforms, and apply AI where it delivers measurable value to simplify operations, accelerate decisions, and build resilient, scalable performance across the value chain.

Solution
Scale Faster. Forecast Smarter. Operate Cleaner.
Unify data, AI, and core systems to improve forecasting, traceability, and operational performance across planning, production, and logistics.

Predict Demand Faster and Optimize Category Performance

Anticipate demand shifts and respond with confidence. We combine advanced analytics and Generative AI to improve forecast accuracy, sharpen category strategy, and accelerate product releases across markets and channels.

Predict Demand Faster and Optimize Category Performance
  • Demand Sensing
    GenAI improves forecast accuracy and reduces volatility across markets
  • Category Analytics
    Real-time insights optimize pricing, promotions, and assortment decisions
  • Faster Insight Cycles
    Accelerate product readiness and speed to market launches

Strengthen Trust with Traceability and ESG Visibility

Build trust across retailers, regulators, and consumers with end-to-end visibility. We connect supply chain data with traceability and sustainability reporting tools to transform compliance into competitive advantage.

Strengthen Trust with Traceability and ESG Visibility
  • End-To-End Traceability
    Blockchain-enabled provenance delivers verifiable product origin and movement
  • ESG Visibility
    On-demand metrics provide performance, compliance, and risk insights
  • Simplified Compliance
    Streamline CSRD and ESG reporting across supply networks

Modernize ERP Systems to Unlock Agility and Scale

Modernize core platforms to unlock agility, accuracy, and scale. We replace rigid legacy systems with cloud-based ERP, integrated master data, and reliable architectures built for high-volume CPG operations.

Modernize ERP Systems to Unlock Agility and Scale
  • Cloud ERP Platforms
    Improve scalability, resilience, and cost efficiency across operations
  • Master Data Control
    Centralized data improves product, supplier, and pricing accuracy
  • Always-On Operations
    SRE enables reliable performance across mission-critical systems

Automate Workflows and Boost Operational Productivity

Embed intelligent automation across finance, planning, and compliance workflows. Agentic AI and GenAI assistants reduce manual effort, improve decision speed, and increase operational consistency at scale.

Automate Workflows and Boost Operational Productivity
  • AI Co-Pilots
    Support planning, finance, and regulatory workflows with intelligent assistance
  • Document Automation
    GenAI accelerates invoice extraction, matching, and reconciliation tasks
  • Operational Efficiency
    Reduce errors and improve speed across business processes

Connect Logistics for Real-Time Visibility and Control

Synchronize demand, production, and distribution in real time. By connecting warehouse, transport, and operational data, we enable smarter routing, cost optimization, and predictable fulfillment.

Connect Logistics for Real-Time Visibility and Control
  • Connected Data Flows
    Integrate logistics systems for end-to-end operational visibility
  • AI Optimization
    Routing and load planning reduce transport costs and inefficiencies
  • Predictable Fulfillment
    Insights reduce disruption risk and improve service reliability

Improve Fleet Uptime and Reduce Operational Costs

Protect uptime and control fleet costs across distribution networks. AI-enabled diagnostics and guided repair tools improve maintenance precision while maximizing vehicle availability.

Improve Fleet Uptime and Reduce Operational Costs
  • Predictive Maintenance
    Reduce breakdowns and unplanned downtime across fleet assets
  • Guided Repairs
    Improve maintenance accuracy and shorten time to fix issues
  • Fleet Analytics
    Optimize utilization and total cost of ownership across operations
Customer Story

DS Smith Automates Invoicing

GenAI + visual language models to streamline invoice extraction and reconciliation.

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DS Smith Automates Invoicing
Customer Story

Penske – Proactive Diagnostics and Guided Repair Logistics

AI monitoring and diagnostics to improve uptime and reduce fleet maintenance cost.

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Penske – Proactive Diagnostics and Guided Repair Logistics
Customer Story

Wolseley Enhances Supply Chain with Oracle

Streamlining supply and forecasting for UK plumbing, heating, and cooling specialist.

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Wolseley Enhances Supply Chain with Oracle
Customer Story

Wiggle Wins Globally with Oracle Cloud

Modern, digital ERP solution for global sports retailer’s supports growth.

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Wiggle Wins Globally with Oracle Cloud

Digital Product and Data Engineering

Explore how we bring digital modernization to life across planning, production, to logistics and reporting.

Digital Product and Data Engineering Insights

Digital Product and Data Engineering

Accelerating consumer insights for you: a faster cost-effective route to genuine business value.

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How to Lead the AI Revolution in Your Industry Insights

How to Lead the AI Revolution in Your Industry

The future of GenAI solutions is now.

Learn more in this GenAI eBook
How We Work

Built for Production, Not Just Pilots

Agile digital engineering transformation and support.

Advisory and Roadmap Alignment
Full-funnel Data and Product Engineering
Managed Services and SRE
Outcomes that Drive Value
Why Hitachi Digital Services

Outcomes that Drive Value

  • Reduction in operational costs
  • Improved manufacturing and operational optimization
  • Forecasting accuracy uplift
  • Improved health and safety compliance
  • Enhanced category management
  • Faster time to product innovation
Our Experts Our Experts
Our Experts
Mark Williams
Mark Williams
Head of Retail, CPG, Travel & Hospitality
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Santhosh Vijaykumar
Santhosh Vijaykumar
Retail, CPG, and Hospitality
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Alex Kapanadze
Alex Kapanadze
Business Development
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Pablo Orvananos
Pablo Orvananos
Global Sustainability
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FAQ

Digital transformation helps CPG organizations unify data across ERP, manufacturing, logistics, and partners. This improves demand forecasting, accelerates decision-making, reduces manual effort, and increases supply resilience – enabling faster execution, better margin control, and scalable growth.

AI and Generative AI (GenAI) improve forecasting by sensing demand in near real time and analyzing category performance across channels. These insights help CPG brands reduce forecast error, optimize promotions and pricing, and accelerate innovation and product readiness.

CPG brands improve transparency by integrating supply chain data with blockchain-enabled traceability. This provides end-to-end visibility from source to shelf, supports ESG and CSRD reporting, reduces compliance risk, and builds trust with retailers, regulators, and consumers.

ERP modernization replaces rigid, legacy systems with cloud-based platforms, open APIs, and centralized master data. This increases agility, improves data accuracy, supports faster scaling, and enables AI-driven automation across finance, planning, manufacturing, and logistics.

Automation and Agentic AI reduce manual effort by supporting finance, planning, and compliance workflows. AI co-pilots and GenAI document automation speed up approvals, reduce errors, and free teams to focus on higher-value work rather than routine processing.

Hitachi Digital Services combines deep CPG experience with cloud, data, AI, ERP modernization, and Site Reliability Engineering. We build, integrate, and run mission-critical platforms – helping CPG leaders achieve measurable improvements in forecasting accuracy, resilience, compliance, and time to innovation.