Connected Experiences.
Intelligent Operations.
Sustainable Growth.

Across retail, CPG, travel, leisure, and hospitality, experience provides a competitive edge. Customers expect relevance, speed, and consistency, even as operations grow more complex and margins remain under pressure.

Hitachi Digital Services delivers AI-driven digital transformation for consumer industries, helping organizations unify data, modernize operations, and connect IT and OT across channels, venues, and value chains. The result is intelligent, personalized experiences, resilient operations, and a lower cost-to-serve – so you can scale with confidence.

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Connected Experiences. Intelligent Operations.  Sustainable Growth.
Challenge & Opportunity

Paths to Value

Each sector faces distinct pressures: digital disruption, volatile supply, labor gaps, outdated systems, energy costs, and rising customer expectations. We help organizations meet these challenges head-on with tailored solutions built on shared foundations of scalable data, AI, smart automation and engineered reliability.

Solutions by Segment
Sector-Specific Innovation, Built on Shared Intelligence
Consumer segments may face different challenges, but all need connected data, modern platforms, intelligent automation, and engineered reliability. Our solutions are tailored to sector needs, drawing on cross-cutting capabilities that improve experience, efficiency, resilience, and sustainable growth.

Unified Commerce and Intelligent Operations

Modern retail demands seamless experiences across every channel. Hitachi Digital Services connects stores, e-commerce, supply, and third-party data to drive intelligent platforms that deliver consistent customer experience, better stock accuracy, reduced operational costs, and higher sales conversion.

Unified Commerce and Intelligent Operations
  • Omnichannel Retail
    POS, mobile, online to offline (O2O), and digital storefronts integrated to improve conversion and channel performance.
  • Digital Engagement, Marketing and Commerce
    Data-driven web and mobile experiences focused on basket size, repeat visits, and loyalty activation.
  • Loyalty and Promotion Management
    GenAI-powered personalized customer engagement and demand prediction to improve offer relevance and margin.
  • Inventory and Supply Chain
    Real-time visibility with ERP and EDI integration from supplier to shelf.
  • Fleet Management and Optimization
    AI-enabled diagnostics and visual inspections drive proactive maintenance, lower costs, and optimized routing across replenishment and last-mile delivery.
  • Back Office, Finance and HR
    ERP and AI agents to streamline finance operations, reduce AR/AP errors, and support scalable retail workforce models.

Deliver Faster, Predict Smarter, and Prove Provenance.

For CPG leaders, success depends on new product development (NPD), speed, traceability, and collaboration. Hitachi Digital Services enables connected operations that keep pace with demand – optimizing production cycles, strengthening supply resilience and improving category performance.

Deliver Faster, Predict Smarter, and Prove Provenance.
  • Enterprise Applications
    ERP, Enterprise Performance Management (EPM), and Supply Chain Management (SCM) modernization for demand planning and production control.
  • Smart Factory and Logistics
    IoT, 3D LiDAR, camera, and video AI to improve line efficiency, quality control, and health and safety.
  • Fleet Management and Optimization
    AI-enabled proactive fleet maintenance and AI-automated visual inspection.
  • Product AI and Analytics
    Integrated data and AI agents for forecasting, promotions, pricing, new product development (NPD), and category performance.
  • Sustainability and Traceability
    Blockchain-enabled product provenance with ESG and Corporate Sustainability Reporting Directive (CSRD) reporting across suppliers and markets.

Seamless Service and Smarter Hospitality Operations

Hospitality success depends on real-time insight, seamless service, and operational reliability. Hitachi Digital Services creates connected ecosystems that enhance guest satisfaction and spend, improve staff efficiency, and lower operational overheads.

Seamless Service and Smarter Hospitality Operations
  • Guest 360 and CRM
    Unified guest profiles across booking, mobile, restaurant, promotions, and loyalty to improve experience and spend.
  • Digital Engagement and Booking Platforms
    Personalized web and mobile journeys focused on conversion, repeat visits, and lifetime value.
  • Smart Operations
    IoT-enabled kitchen and estate management to reduce energy usage, monitor assets, and prevent downtime.
  • Fleet Management and Optimization
    Proactive fleet maintenance and AI automated visual inspection, supporting supplier logistics and service operations.
  • Back Office, Finance and HR
    ERP and AI agents to streamline finance, HR, payroll, invoicing, compliance, and high-turnover workforce management.
  • Sustainability and Compliance
    Energy optimization and CSRD-aligned reporting across hospitality estates.

Connected Journeys and Intelligent Venue Operations

Travel and leisure operators – from airports to transport hubs, stadiums, and theme parks – rely on precision, safety, and experience. Hitachi Digital Services integrates data, IoT, and analytics to improve customer movement, efficiency, health and safety and overall guest engagement.

Connected Journeys and Intelligent Venue Operations
  • People Flow Analytics
    Real-time insights for congestion management and venue sustainability
  • Smart Operations
    Energy, safety, and asset monitoring across terminals and logistics
  • Traveler & Guest Experience Platforms
    Unified traveler and guest communication via apps, kiosks and digital signage; loyalty and digital community platforms; segmentation with AI and mobile super-apps.
  • Operational Data Platforms
    Integrated view of guest, passenger, asset, and scheduling systems.

Additional Solutions

Cloud, ERP, and Data

Modernize estates and accelerate insight.

IoT & OT Integration

Smarter control of supply chain and venue performance.

Agentic AI & Automation

Scale intelligent experiences and free up your teams.

Smart spaces and energy management

Cut costs, waste and emissions across every venue.

Hitachi Application Reliability Centre for AI (HARC for AI) & Site Reliability Engineering Operations

24/7 reliability for mission-critical platforms

Customer Story

Retail Omnichannel and Guest Journey Optimization for McDonald’s

Globally connected, locally relevant digital customer journeys.

Retail Omnichannel and Guest Journey Optimization for McDonald’s
Customer Story

Mitchells & Butlers' Hospitality Digital Transformation

Web, mobile, and integration across 1,700+ venues.

Mitchells & Butlers' Hospitality Digital Transformation
Customer Story

DS Smith Enhances Finance with AI Automation

GenAI-driven document processing for invoice efficiency, accuracy and cost reduction.

DS Smith Enhances Finance with AI Automation
Customer Story

Data Solutions for Walt Disney World and Disneyland

Ride and show analytics for Walt Disney World® and the Disneyland®

Data Solutions for Walt Disney World and Disneyland
Customer Story

Keeping 100,000+ Penske Trucks on the Road

AI-guided repair and predictive maintenance saves $18m annually.

Keeping 100,000+ Penske Trucks on the Road
Customer Story

Building the Future of Finance at Travis Perkins

Supporting transformation with Oracle Fusion Cloud.

Building the Future of Finance at Travis Perkins
Customer Story

Wolseley Enhances Its Supply Chain with Oracle

Streamlining supply and forecasting for UK plumbing, heating, and cooling specialist.

Wolseley Enhances Its Supply Chain with Oracle
Customer Story

Wiggle Wins Globally with Oracle Cloud

Modern, digital ERP solution for global sports retailer’s supports growth.

Wiggle Wins Globally with Oracle Cloud
Customer Story

Manchester City FC Builds a Fan Platform

Fan platform reaching 1M+ users in first month.

Manchester City FC Builds a Fan Platform
Customer Story

Clean Energy Solutions for Universal Orlando and Universal Studios

EV charging, battery energy storage systems, comprehensive energy optimization.

Clean Energy Solutions for Universal Orlando and Universal Studios
How We Work

From Strategy to 24/7 Support

We partner across every stage of change.

Advisory
services
Transformation
programs
Implementation & Integration
Managed
services
Ongoing
support
Powering Outcomes, Not Just Platforms
Why Hitachi Digital Services

Powering Outcomes, Not Just Platforms

Support across commerce areas – from in-store experience to online, O2O and back office

Experience across domains – from general merchandise, fashion to outdoor leisure, pubs and restaurants, food and beverage

Proven capabilities – engineered reliability, managed services, and deep data, analytics, cloud, AI an IoT expertise

Our Experts Our Experts
Our Experts
Mark Williams
Mark Williams
Head of Retail, Logistics, Travel & Hospitality, EMEA
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Santhosh Vijaykumar
Santhosh Vijaykumar
Retail and Hospitality
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Alex Kapanadze
Alex Kapanadze
Business Development
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Pablo Orvananos
Pablo Orvananos
Global Sustainability
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FAQ

While each sector has unique needs, digital transformation consistently focuses on unifying data, modernizing core platforms, and improving experience delivery. Retail prioritizes omnichannel and loyalty, CPG focuses on forecasting and supply resilience, and travel and hospitality emphasize seamless journeys, service reliability, and estate efficiency.

Hitachi Digital Services applies AI and Generative AI (GenAI) to practical, high-impact use cases such as demand forecasting, personalization, loss prevention, predictive maintenance, and operational co-pilots. Agentic AI helps teams automate decisions, reduce manual effort, and improve speed and accuracy across operations. Learn more

We modernize legacy ERP and core platforms through cloud-first architectures, API-led integration, and master data management. This approach reduces technical debt, improves data accuracy, and enables faster innovation – while maintaining reliability for mission-critical finance, supply chain, and workforce systems. Learn more

Smart spaces use IoT sensors, video analytics, and automation to monitor energy, assets, safety, and occupancy across stores, factories, venues, and transport hubs. This delivers real-time insight, reduces energy costs and emissions, improves uptime, and supports Environmental, Social, and Governance (ESG) and CSRD reporting. Learn more about our Industry 5.0 and Sustainability expertise.

Hitachi Digital Services embeds reliability into every solution through Site Reliability Engineering (SRE) and 24/7 operations delivered via Hitachi Application Reliability Centers (HARC) and HARC for AI. This ensures always-on performance, proactive issue resolution, and resilient operations across complex, high-volume consumer environments.

Hitachi Digital Services combines deep industry expertise with cloud, data, AI, IoT, and engineered reliability. As a global systems integrator, we don’t just implement platforms –we build, integrate, and run mission-critical ecosystems that deliver measurable outcomes across experience, cost, and sustainability.