Simplyhealth Advances Purpose-Led Digital Transformation in Health Insurance

Simplyhealth is a 150-year-old healthcare services and health plan provider with a distinctive purpose-led model. As a group limited by guarantee, with no shareholders or private equity backing, the organization reinvests profits into the business and focuses on providing accessible healthcare to UK customers. Its technology agenda reflects that purpose: improve efficiency, reduce operational waste, and deliver fair value to customers without losing the human touch that defines the brand.

The challenge is not simply to digitize. Simplyhealth aims to use technology in a measured, practical way: automating routine work, improving customer access, supporting internal teams, and preserving human support where empathy and judgment matter most.

Hitachi Digital Services supports Simplyhealth as a trusted technology partner, helping the organization move from ambition to practical execution. The partnership gives Simplyhealth access to technical delivery capability and advisory perspective in areas where specialist expertise can accelerate progress. 

Hitachi Digital Services’ role spans several areas that support Simplyhealth’s transformation agenda: 

• Execution and delivery support
  We provide technical support for specific workstreams, including cloud computing, cloud migration, and platform execution.  

• Knowledge transfer and advisory
  We help Simplyhealth assess technical approaches and architectures where internal knowledge may be limited.  

• Claims infrastructure and integration support
  Our expertise has helped accelerate Simplyhealth’s capabilities around claims processing infrastructure and integrations.  

• Trusted technical perspective
  In a noisy technology market, Hitachi Digital Services provides an informed view that helps Simplyhealth separate practical capability from hype.  

This support aligns with Simplyhealth’s broader strategy: use proven technology to make operations more efficient, create space for innovation, and improve the customer experience without forcing a purely digital-only model.  

Simplyhealth’s transformation is guided by a clear goal: use technology to improve access, efficiency, and customer value while keeping human support available when it matters. The organization has already achieved approximately 80% claims automation, with many claims processed instantly through its mobile app and others typically handled within hours rather than days. This is Simplyhealth’s achievement; Hitachi Digital Services supports the broader technology environment and transformation agenda behind these ambitions.  

By combining automation with human service, Simplyhealth is building a model that gives customers speed and autonomy when they want it, and personal support when they need it. Hitachi Digital Services helps underpin this direction through delivery capability, advisory support, and trusted technical expertise. 

Read more – An interview with Tim Gough, CTO, Simplyhealth